A launch party & unexpected bar crawl for some great Southern brews.
As an upfront disclaimer I’ve been a fan of SweetWater beers since my time in the South during law school. While just about anything delicious and alcoholic can help one cope with law school, SweetWater always managed to stick out from the pack along with some local Nashville breweries & Abita. So naturally, even without the pressures of law school sending me to the drink, I was pretty excited to hear that SweetWater was coming to the Chicago market & jumped at the opportunity to go to SweetWater’s launch party at Lakeshore Beverage‘s office.
First, a quick shout out to the host, Lakeshore Beverage. I was told that they had bars at their office, but definitely did not think they were full scale bars and of excellent caliber. The front bar is a place I would gladly spend my Friday nights if it was open to the public. So long story short, if you have the chance to go to an event hosted at Lakeshore Beverage, do it. They host quite a swanky shindig.
Now, onto the main event: beer.
SweetWater’s slogan is “Don’t float the mainstream,” so I felt a little bad returning to their most well known beer, the 420 Extra Pale Ale. However, it was pretty easy to float back into some nostalgia drinking this beer.
Since this was far from a first tasting for me, I decided to check out SweetWater’s website to gain some more in depth information on this beer and make some comparisons. SweetWater describes the 420 as a “tasty West Coast Style Pale Ale,” which left me to try and figure out what exactly “West Coast Style Pale Ale” means.
With my Oxford Encyclopedia of Beer currently MIA, I turned to the interwebs and found these features recurring across definitions of this type of pale ale: deliberately unbalanced (with some people suggesting it be hop-bombed), no caramel malt, citric flavor & aroma, crisp, and bitter. Alternatively, the simplest definition I found was that it simply must contain hops from the West Coast.
I’m not sure what standards SweetWater used when defining the 420 as a West Coast Pale Ale, but the beer definitely tasted well balanced and not very bitter, so the definition I dug up and the beer I had seem to be at odds. Maybe the Georgia heat tilts the preferences for West Coast Style Pale Ales to a more tame side than the bold and bitter versions I dug up online.
However, the 420 is definitely tasty, so SweetWater and I easily agree on that part and I don’t have to do any research on that point.
Next up in the batting order was a pint of SweetWater Happy Ending, a limited release Imperial Stout (so go pick yours up asap). Often when I’m drinking a craft stout the flavors come across as unbalanced (not necessarily in a bad way). A specific flavor like coffee, chocolate or vanilla often seems to overpower everything else in the stout. This is definitely not the case with the Happy Ending, which made no sacrifices in flavor but managed to elevate all the flavors without accenting any particular ingredient. Looking at the facts on line I was surprised to see chocolate as an ingredient after tasting the beer, and unsurprised to see the roasted barley which I feel really contributed to the flavor.
My final pint at the launch party was a SweetWater Blue. Another beer I’m definitely familiar with, but definitely one that I forgot just how much blueberry flavor is packed into this easy drinking beer. And I don’t mean easy drinking as an insult. This brew is just heavy enough to have a full body and just the right amount of taste to enjoy on a summer day.
My friend Jaypee joined me for the launch party, who summed up his opinion of the event with this short statement:
It was a great event to welcome them to Chicago. All of the Sweetwater reps were great to talk to, and seemed excited and happy to be here and introduce us to their products. Freddy also wanted to “rage”, and that’s always cool with me. I’ll definitely be buying Sweetwater in the future.
As the event drew to a close we ended up talking to Kevin from SweetWater, who works with forecasting demand for these tasty treats. We didn’t get into too much details of his work, but enjoyed a conversation about breweries across America and sharing rare brews with friends and strangers alike.
As we were wrapping up at Lakeshore, Freddy, one of the owners of SweetWater came by to invite us on a Beer Crawl. In Jaypee’s words, it looked like Freddy was ready to rage. Unfortunately Jaypee couldn’t make it out for the Beer Crawl, but I knew I couldn’t pass up an invitation to go crawling with a brewery owner, so I invited Z-bot to join and headed out to the first bar, G&O.
First off, G&O definitely looks like a bar I would come back to if I lived in the area or wasn’t distracted by 68 other bars in the city. The main highlights at G&O was tasting the SweetWater Hop Hash, and drinking a bottle of Underberg bitters. I’m not sure if this was just a prank by Freddy, but he passed out a box of bitter bottles and straws. For some reason I went along with the crowd and drank this without asking questions. Can’t say I would do it again, but am still curious about why this was done.
As for the hop hash, it went down fast and wasn’t excessively hoppy, so I have no complaints about this beer and would definitely have it again, even though I have moved away from a lot of hoppy brews over the past two years. I the Hop Hash goes to show that a hoppy beer can still be done right.
Z-bot arrived right as things were wrapping up at G&O, so I called an Uber and we headed to the next stop, Public House. [I know, I took an Uber 😦 ] This past weekend I asked both of my Lyft drivers if they believed in aliens, and both replied yes. I decided to ask the Uber driver and I’m not exactly sure what he said. I honestly felt a little bad because I think he thought we were asking something about illegal aliens.
At Public House the crawl group spread out around the bar, but I managed to spot Kevin from SweetWater and we grabbed some brews with him and chatted with the master brewer, Mark, who formally worked at Goose Island.
While working on a full 420, a SweetWater employee came up and offered to refill Z-bot’s pint if he finished his beer. I don’t think anyone in the group took this offer seriously until we looked at Z-bot a minute later and saw him standing with an empty glass awaiting a new pint of SweetWater IPA.
Now, the SweetWater IPA, that sir, is delicious and I fully expect it to be one of my go to beers this Summer. [I even bought a six pack the next day] I honestly can’t remember if I had the IPA when I was living in Nashville, or if I just forgot about it. Maybe it’s a case of tastes changing, but this was simply one of the tastiest IPA’s I’ver ever had. I definitely recommend you pickup a case of this in the near future.
After Public House we headed to Bub City, a bar which I’ve usually avoided due to long lines, and was quite surprised to see a Southern style bar in the middle of River North once I made my way inside. Bub City has a Bourbon Bracket on their wall, so they instantly became a hit with me.
Highlights of our stop at Bub City was chance to taste the Take Two Pils – which at this point of the night my ability to rate or review a beer was severely diminished – and an offer to do some shots with Freddy. Z-bot’s response to the offer of shots was to state that ” ‘White Bitch’ better not puke on my couch” to which Freddy replied “If he does, I’ll buy you a new one.” (Thanks to a commenter on my Archie’s Iowa Rockwell Tavern post, I am now known as ‘White Bitch’ on this blog)
The shots were house made “fireball” shots. I would not recommend them. I prefer my cinnamon whiskey with antifreeze.
Finally, Z-bot and I ended our night at Pippin‘s.
I spent a good deal of time here trying to barter with Freddy for his hat. Not sure why. Did not succeed.
Also, I lodged a formal complaint with Freddy from my friend Anheuser, an Atlanta native. Apparently Anheuser’s drink of choice is a 420 mixed with a SweetWater Blue, but at his wife’s 10 year high school reunion the brewery refused to serve him this concoction. He resorted to ordering two drinks at once and mixing them to his specifications (knowing Anheuser I’m certain that he has a specific ratio that’s kept top secret). When hearing of this travesty Freddy decided to offer Z-bot and I a drink, which we hastily accepted and settled Anheuser’s debt.
As the night wound to a close Freddy offered to pay for my tab if I was still standing at the end of the night, but we ran into an argument about which bar we should go to next. Z-bot and I made a compromise and left to go get gyros.
If you want to check out some of SweetWater & Lakeshore’s other events going on this week in Chicago, you can find them here.
As for my experience, overall it was a great night, so welcome to Chicago SweetWater, I’m wishing you the best.









